Do you want to be at the cutting edge of charity communications? The CharityComms podcast is here to bring you the highlights from our sell-out events and dive a little deeper into the detail. Hosted by members of the CharityComms team, we're combining the compelling subjects you guys are talking about with riveting speakers to share insight and best practice. Listen on Apple Podcasts. For the relaunch of the CharityComms podcast we're turning the spotlight on charity communicators who inspire all those around them. First up, we spoke to Karen Hobbs, cancer information officer at The Eve Appeal who told us all about how she uses comedy and tales of her own experience with gynae cancer to help others understand less openly talked about health issues.
Content and digital fundraising
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Event: Charity Comms Digital Conference
This event was attended by Hayley Richardson-Roberts , these are her notes:. If they lose confidence it will be very hard to get them back Communicate impact not people, jobs and titles — the increasing corporate nature of charities turns supporters off Engaging audiences in the new world — Misfit Foundation and Lessons for Life Foundation According to the Misfit Foundation, supporter engagement is low across the board We need to understand our audience and turn that into proper engagement — better engagement increases loyalty Interaction is key Broadcast mode of comms is not effective any more We need to create something that actually looks like a relationship but how do we achieve that? Get supporters to tell YOUR story — much more effective Create opportunities to ask — clear cta to find more effective way of asking Teams need joined up strategies to improve engagement We need to work together.
Digital through their eyes: online trends and behaviour — Matt Haworth, co-founder, Reason Digital. Data driven decisions: leadership for a digital age — Ben Nolan, head of supporter growth and Martin Campbell, director of innovation and strategy, World Vision. Finding, growing, retaining your in-house digital marketing talent — Nate Wood, strategy director, Fresh Egg. How do we become the Monzo of the charity sector? Can we have it on the home page?